Minimum Advertised Price (MAP) Policy

To support our retail partners and maintain a fair marketplace for our products, Starlux Games has established a Minimum Advertised Price (MAP) Policy. This policy helps protect the value of our brand and ensures all partners have equal opportunity to succeed.

Who This Applies To

This policy applies to all resellers of Starlux Games products, including:

• Brick-and-mortar retailers
• Online stores
• Marketplace sellers (Amazon, Walmart, eBay, etc.) – though we are the only authorized reseller on all these marketplaces as well as Target.com, Khols and others 

The Policy

Retailers may not advertise Starlux Games products below our current MAP pricing. This includes prices shown on:

• Websites or product pages
• Email campaigns
• Paid ads or social media promotions
• Any public-facing materials

Amazon Price Parity

Amazon.com represents the lowest advertised price we allow for our products. Sellers may not advertise prices lower than those currently listed on Amazon. Doing so violates our terms of sale.

What Happens If You Don’t Comply

Any reseller advertising below our MAP pricing is considered in violation of our Terms of Sale. This may result in:

• Suspension or termination of wholesale purchasing privileges
• Loss of access to new products
• Revocation of consumer warranties
• Reports submitted to online marketplaces as part of our brand protection strategy

We Monitor Compliance

We regularly monitor pricing across channels. While retailers are free to set their selling prices, all advertised prices must follow this policy.

Questions?

Please contact us here